Cultural Creatives

Based on survey work conducted in the late 1990s, sociologist Paul Ray found that about 26% of American adults care deeply about ecology and saving the planet, peace and social justice, and self-expression. Known as "Cultural Creatives," these people are typically the product of a social consciousness movement, from the 1960’s civil rights and women's movements right up to the 1999 World Trade Organization demonstrations in Seattle.

26% may not sound large, but remember that George Bush gained power with votes from only about 17% of American adults. We can take hope in knowing that at no time in US history has there been as large a pool of potential social activists as there is today.

Sources:

Cultural Creatives . ORG